The main company's aim is to improve the existing products and product research for new products to suit the changing taste of consumers and to develop cost effective ways to improve the manufacturing process, thereby increasing productivity, while reducing costs and wastage with quality and safety never compromised. Its other activities include development of new flavours, taste sampling, and introducing new packaging designs and packaging materials to make the products more attractive.

The Quality Control department has a modern laboratory equipped with testing equipment and lead by a team of technically qualified personnel to conduct the research and development work.